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Why Fast Company Named Memcyco a 2025 ‘Next Big Thing in Tech’ for Cybersecurity

By Eran Tsur
October 31, 2025
Reading time: 5 Min

In cybersecurity, timing is paramount. But the window of danger now opens earlier than most solutions can see.
While many anti-phishing and ATO solutions advertise real-time detection, most only activate once the login attempt is underway, after the critical exposure window has already opened. By then, the scam is already in motion. Phishing, impersonation, and credential theft increasingly take root upstream, during redirects, fake site loads, and user misdirection. That’s why enterprises making these realizations are turning to a preemptive cybersecurity posture capable of not just anticipating threats, but intercepting and disrupting them earlier in their lifecycle. It is not just a faster response – it is a more intelligent, earlier intervention.

Memcyco’s recognition by Fast Company as one of the 2025 Next Big Things in Tech, in the Fintech category, signals a broader shift in how cybersecurity leaders are prioritizing earlier, more proactive defense models.

As digital scams become more evasive and dynamic, enterprises are rethinking their assumptions about when, where, and how threats can and should be intercepted – and it’s those enterprises that will best-manage the steep operational costs that modern scams incur.

Why not all “real-time” solutions are created equal

Many cybersecurity solutions advertise real-time detection, but most only activate once the login attempt is underway or after credentials have already been submitted. This narrow timing leaves a critical gap. The most dangerous threats today often begin well before authentication.

Traditional tools, including takedown services, post-login behavioral analytics, and multifactor authentication (MFA), fall into this reactive category. While they still serve a role, they share inherent limitations:

They initiate after exposure, not before
They overlook silent victims who do not report incidents
They seldom reveal attacker workflows or intent

Preemptive cybersecurity extends real-time detection into the earliest stages of the attack, when prevention is still possible. Memcyco enables scam-targeted organizations to preempt and act from the pre-attack inception, and throughout the attack timeline.

Related reading: Why MFA Isn’t Enough to Fight ATO—How Memcyco Helps

This preemptive model differs from traditional approaches in key ways:

Visibility that begins before login, not just after
Identification of victims and attacker devices as the threat unfolds
Disruption of attacker workflows through deception and obfuscation

This model reflects how modern scams are constructed – rapidly, dynamically, and often with automation. The Fast Company recognition affirms that Memcyco’s solution is not just another tool in the fraud stack – it represents a shift in posture, from reactive defense to proactive, preemptive disruption.

Memcyco was honored on Fast Company’s 2025 Next Big Things in Tech list (Fintech category) for pioneering real-time protection that detects and disrupts phishing, digital impersonation, and account takeover attempts.

Why legacy defenses are falling short, and what Memcyco does differently

The rise of advanced phishing kits, reverse proxy phishing (also known as real-time phishing) and remote access scams has exposed the limitations of traditional defenses, and the mindset of the teams operating them. These threats not only compromise credentials, they erode trust at scale, long before traditional tools even detect an issue – if an issue is even detected.

According to the Federal Trade Commission, U.S. consumers lost over $2.95 billion to imposter scams (including phishing and impersonation) in 2024, making it the second highest reported loss category and reflecting a surge compared to prior years.

Memcyco’s digital impersonation, phishing and ATO protection solution is purpose-built to intercept these threats in real time, and earlier in their lifecycle. By operating at the browser level and deploying deception mechanisms like decoy credential injection, we:

Detect fake login pages even if they’ve never appeared in a threat feed or reputation database
Flag credential harvesting attempts before data is used
Identify targeted victims and attacker devices as events unfold

All of this occurs without degrading the user experience or relying on post-incident detection. And the results speak for themselves: One top-10 North American bank using Memcyco’s platform reduced ATO incidents by 65% and prevented nearly $18 million in fraud losses (as cited in Memcyco’s official Fast Company award announcement).

Related reading: How to Detect & Stop Reverse Proxy Phishing Attacks in Real-Time

What preemptive defense looks like in practice

Memcyco’s model delivers a suite of capabilities that operate continuously to disrupt fraud at its inception, infiltrating the attack timeline and acting at multiple checkpoints along the attack lifecycle.

Detects impersonation attempts the moment a user lands on a spoofed or cloned site spoofed domain load
Automatic injection of decoy credentials into phishing forms, rendering harvested data useless
Persistent device ID to detect suspicious devices, even before login, while granting legitimate users frictionless access
Detection of impersonation threats across mobile apps, malicious ads, and fake social media accounts
Visual authenticity markers and real-time Red Alerts to protect customers before engagement

While many vendors activate after compromise, Memcyco’s capabilities are designed to preempt, deceive and disrupt attacker operations. This is the practical expression of preemptive cybersecurity.

Read more about Memcyco’s Preemptive Account Takeover Detection

What Fast Company’s award signals about the future of cybersecurity

Awards are not the goal – but when independent observers recognize directional leadership, it reinforces market alignment. The Fast Company accolade highlights growing industry momentum toward earlier, prevention-first models:

From detection to preemption
From threat feeds to in-session signals
From forensic analysis to real-time disruption

Memcyco was featured alongside other leading fintech innovators in Fast Company’s 2025 list, underscoring how upstream, real-time disruption is becoming a core layer of digital fraud strategy.

For enterprise leaders evaluating their next investment in preemptive cybersecurity, this recognition provides context. It validates an approach we have pioneered for equipping enterprises for an era of AI-powered scams.

From delayed detection to early disruption: The shift enterprises must make

Organizations still dependent on takedowns, MFA friction, or delayed alerts are accepting exposure windows that attackers continue to exploit. A preemptive approach offers:

Visibility into impersonation threats as they emerge
The ability to scramble stolen credentials before they can be used
Real-time insight into which users, devices, and assets are being targeted

The future of fraud prevention is not faster reaction. It is earlier action – and Memcyco is helping enterprises get there.

Explore Memcyco’s solution for:

FAQs

What is preemptive cybersecurity?

Preemptive cybersecurity is a proactive defense model that stops threats before harm occurs. It employs early-stage signals – like spoofed domains, fake login forms, or suspicious device behavior – to detect and block impersonation, phishing, and credential harvesting in real time. Unlike reactive models that respond after compromise, preemptive security disrupts attacks during setup, reducing risk before damage unfolds.

How does Memcyco make real-time detection more effective?

Memcyco’s frictionless solution and real-time detection activates earlier than traditional solutions. It detects threats during redirects, fake site loads, and browser telemetry – not just after credentials are entered – giving enterprises more time to prevent phishing, impersonation, and credential theft.

Why is preemptive cybersecurity gaining traction now?

The growth of phishing kits, impersonation tools, and credential replay attacks has revealed the limits of reactive security models. Enterprises now require earlier detection and automated disruption to prevent downstream fraud.

How does Memcyco implement preemptive protection?

Memcyco captures browser-level telemetry, injects marked decoy credentials, and analyzes persistent device signals. These real-time inputs expose impersonation, block credential harvesting, and identify at-risk users before fraud occurs.

What is the business value of moving to preemptive cybersecurity?

It strengthens digital trust, reduces fraud losses, improves customer experience, and enables faster incident response. Critically, it limits the opportunity for attackers to succeed in the first place.