Datos Insights Fintech Report Highlights Memcyco’s Real-Time Approach to Customer ATO Fraud Prevention

New York, April 15, 2025 – Memcyco, a leader in real-time digital impersonation and customer account takeover (ATO) protection, has been recognized in the Datos Insights Q1 2025 Fintech Spotlight Report for its real-time approach to phishing and account takeover prevention. Memcyco’s preemptive platform sets a new benchmark for real-time fraud protection by detecting and disrupting credential harvesting attempts the moment users interact with fake websites and identifying when obfuscated login credentials are used on the real website while exposing the fraudsters’ IP addresses, digital devices, and other tracking information. Memcyco ensures transparent end-user protection with its agentless solution that does not require end users to install it onto their devices. 

Memcyco informs organizations in real time when their website has been cloned, enabling immediate preventive measures to safeguard accounts. Since it can take days or weeks for a domain registrar to take down a cloned website, Memcyco protects end user credentials, accounts, card data and PII during this critical exposure window by neutralizing credential harvesting attempts in real time, granting immediate visibility into individual scam victim identities. 

If end users choose to proceed into fake websites and input sensitive data, Memcyco’s second-layer protection scrambles and replaces it with marked decoy data. This proactive fraud disruption method, known as credential deception, leverages advanced device fingerprinting. Furthermore, when fraudsters attempt to use the obfuscated credentials, they’ll unknowingly expose their device identity and network signals that can help identify the source of the attack. In this scenario, Memcyco customers can choose to immediately block access, or alternatively direct the bad actor to a mirror version of the account they’re trying to breach (honeypot account) to observe and reveal their actions. For example, if a fraudster tries to send funds to a mule account, Memcyco customers can capture the information to block-list and close the fraudulent account.
“Credential-harvesting and ATO attacks have been notoriously difficult to detect, much less predict and prevent,” said David Mattei, Strategic Advisor at Datos Insights. “Awareness of these attacks typically occurs only after damage is done… Memcyco’s technology provides financial institutions with visibility into fraud attempts before credentials are compromised, addressing a persistent blind spot in traditional security frameworks.”
Across its deployments, Memcyco customers have reported achieving up to 10x return on investment within the first year, driven by substantial reductions in fraud losses, remediation costs, and operational incident handling expenses — all while strengthening digital trust, retention and compliance posture. These results evidence Memcyco’s Datos-verified approach to preempting, predicting and proactively disrupting credential harvesting and customer ATO attempts.

Looking ahead, Memcyco is expanding its protection capabilities to include detection of Man-in-the-Browser (MitB) attacks, session hijacking, and DNS poisoning attempts. These roadmap initiatives, recognized in the Datos Insights Spotlight, reflect Memcyco’s focus on continuing to fortify its offering against advanced ATO techniques that extend beyond traditional phishing and digital impersonation methods.

The full Datos Insights Q1 2025 Fintech Spotlight Report can be found on its website.

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Datos Insights, composed of Aite Group, Novarica, RBR, and WISE Insights, has a mission to help organizations anticipate and respond to technology, market, and strategic changes. Its goal is to be the leading global provider of insights, data, and advisory services for the financial services, insurance, and retail technology industries. Its market knowledge, experience, and data, combined with personal client engagement, make Datos Insights a unique resource for the markets they serve.

About

Memcyco predicts ATO, phishing and digital impersonation attacks, protecting companies and their customers from digital fraud. It is the only solution that provides real-time victim identification, preemptive ATO prevention, and credential deception technology, offering unmatched visibility into evolving threats. With its agentless deployment, Memcyco’s solution ensures customer protection while reducing fraud-related losses, strengthening compliance readiness, and delivering immediate ROI.